Consent
What a consumer was shown, the page it appeared on and the moment they agreed are all recorded with the inquiry and kept with it.
Written standards, applied before launch.
Regulated consumer categories punish anyone who treats compliance as a marketing line. This page describes what we actually do, so a partner can decide whether our standard is one they can meet.
- Consent
- Recorded at the source
- Removal requests
- Across the network
- Wording review
- Before launch
- Owner
- Our compliance desk
Please read this first
Nothing on this page is legal advice, and it does not describe every obligation that may apply to your business. Advertisers and publishers remain responsible for their own compliance, licensing and disclosures. This page describes the standards Azul Performance, LLC applies to its own network.
Six areas we work against.
Each has a named owner inside the company, a written procedure and a review schedule.
Advertising language
Publisher creative and pages are reviewed against a written standard before a placement goes live.
Removal requests
Requests apply across the whole network. Someone who opts out of one campaign is removed from all of them.
Protecting information
Secure handling, limited access and a defined retention period for every consumer inquiry we hold.
Monitoring
Placements are checked again after launch, not only before it, and unusual patterns trigger a review.
Privacy rights
State privacy requests are handled through a written intake, verification and response process.
A consent record is worthless if you cannot show it again.
Storing a tick in a box proves almost nothing. What matters is being able to show, months later, exactly what a consumer was told and when.
- The wording itself — as it appeared on the page, not a reference to a template
- The page — where the inquiry actually came from
- The moment — captured on submission and kept with the inquiry
- The source — which publisher and which channel
- Enough context to show the disclosure appeared the way it was meant to
All of this travels with the inquiry to the receiving business, because the company making contact is the one that needs to be able to show why.
Recorded at the source
Language we do not allow.
Regulated consumer categories have well-established guidance on wording a consumer could reasonably read as a promise. We keep a written standard and check publisher copy against it before launch.
The kinds of wording we exclude
The standard is kept as a specific list. Broadly, it rules out:
- Anything that implies an application will succeed
- Superlative claims about products, providers, rates or fees
- Language suggesting an offer already exists for a particular person
- Timing claims a marketing partner is in no position to make
- Any hint that eligibility will not be looked at
- Wording that implies someone has already been chosen
How the check is applied
The standard is not a suggestion attached to an agreement. It is applied at three points:
- Before launch — every placement is read against the list
- On change — new creative or a revised page comes back for review
- On a schedule — live placements are checked again regularly
Partners receive the full written standard when they join. If wording is borderline, the partner desk gives a direct answer rather than leaving it open to interpretation.
What we look at before a placement goes live.
| What we review | What we check | If it does not pass |
|---|---|---|
| The page | Whether the disclosure is visible, how the form is designed, the wording around consent | A written list of changes, then another review |
| The creative | Claims, category-specific rules, whether it matches the page | Turned down, with the exact wording identified |
| Who owns the site | A named company, a contactable owner, genuine content | Declined where ownership cannot be established |
| The traffic source | Whether the channel described is the channel we see | Paused straight away pending an explanation |
| Consent capture | Whether what is recorded matches what was shown | Held until it is corrected |
| After launch | Regular re-checks of live placements and of the inquiries coming through | Paused, a list of changes, then another review |
Requests go to a person, not a void.
Residents of several states have the right to access, correct or delete their personal information, to limit how it is used, and to opt out of certain sharing. We run a written intake for those requests, with identity checks and a defined response time.
Consumers can make a request through our privacy choices page or by writing to the compliance desk directly.
- How to ask
- By email
- Identity
- Confirmed before we act
- Someone acting for you
- Accepted with written permission
- Response
- Within the time the law allows
- If we say no
- There is a route to appeal
- Cost
- Nothing
Compliance questions.
Yes, against a written standard, before launch, on any change to creative and again on a regular schedule. Partners receive the full standard rather than a summary of it.
The placement is paused straight away and the partner is told exactly what was at fault. Repeat problems end the relationship. How long we have worked together does not change that.
They apply across the whole network rather than one campaign, and are checked before any future inquiry is routed. Publishers are required to keep their own placements in step as a condition of access.
We pass consumer inquiries to advertisers a consumer has asked to hear from, as described in our Privacy Policy. Some state laws define that activity broadly, so we offer an opt-out route on our privacy choices page whatever the interpretation.
Any current certifications, memberships or third-party assessments are shared directly with prospective partners during diligence. We do not put badges on a marketing page that we cannot back up on the day you ask.
A named compliance desk with the authority to pause any placement or any delivery without commercial sign-off. That authority is the part that matters; without it a compliance function is decoration.
Ask us the difficult compliance question first.
If your diligence process has a questionnaire, send it. We would rather answer it up front than find a mismatch after everything is set up.