A disclosure people can actually read
The consent wording has to be visible without scrolling past the button, legible on a phone, and worded so a consumer understands who will contact them and how.
A partner team that reads your traffic before it judges it.
We are selective, and we say so directly rather than approving everyone and quietly rejecting later. If your traffic suits a category, you will get the rules in writing, a named contact and honest feedback on what is and is not working.
- Review
- By people, not only tools
- Access
- One category at a time
- Rules
- In writing, up front
- Contact
- A named partner desk
Rules first. Volume second.
The fastest way to waste a publisher's month is to accept their traffic, take the volume, then reject a third of it without explanation. We would rather spend an hour before launch agreeing exactly what a good placement looks like in your channel.
That means written creative requirements, the wording we expect to see on your page, the information we need captured and the categories you are cleared for. All of it in a document you can hand to whoever builds the page.
- A written brief before your first click is sent
- Real reasons when something is turned down, so you can fix it rather than guess
- Category access given deliberately, suited to the traffic you actually run
- A named contact who knows your setup and replies within a business day
Traffic we review.
Every channel below can work in the right category with the right wording. The channel is never the deciding factor — the placement is.
| Channel | What we look at | What we usually ask for |
|---|---|---|
| Search | Intent behind the keyword, ad wording, whether the page matches the ad | Wording review, disclosure high on the page |
| Display and native | Creative claims, where the ad appears, how the audience was built | Creative cleared in advance, no pressure tactics |
| Content and SEO | Accuracy of the writing, how visible the disclosure is, who owns the site | A named owner, dated content, a visible advertising disclosure |
| Where the list came from, records of opt-in, sender reputation | Documented opt-in, removal list kept in step, honest subject lines | |
| Social | Creative claims, how the audience was built, comment moderation | Creative cleared in advance, platform policies followed |
| Your own websites | The whole journey, page design, how consent is captured | A full review including field labels and consent wording |
A note on incentives
Placements that reward someone for submitting an inquiry, hide who will contact them, or bury the disclosure are not accepted in any category. This is not negotiable and it applies equally to partners we have worked with for years.
What every placement has to carry.
These requirements exist because the advertisers on the other side are regulated. Meeting them is what keeps a category open.
Careful language
Marketing copy in regulated categories has to avoid promising an outcome. We keep a written standard and share it with every partner.
The page matches the ad
What the ad promises and what the page delivers have to be the same thing. Pages that change the offer between click and form are turned down.
Honest source information
Where traffic came from has to be passed accurately. Obscuring it ends a partnership immediately.
Removal requests respected
Anyone who opts out stays out, across all of your placements as well as ours.
Careful handling
Consumer information is sent securely and kept only as long as the agreement allows. No side channels, no exports.
Getting started, in four steps.
There is deliberately no signup form on this website. Partnerships start with a conversation, because that is the only way to review traffic properly.
01
Introduce your traffic
Email the partner desk with your channels, the categories you run, the websites involved and roughly what volume looks like. Screenshots of live placements help more than a media kit.
02
We review it
We look at the actual pages: creative, journey, where the disclosure sits, how the form is designed and how consent is captured. You get written feedback either way, including when the answer is no.
03
Brief and setup
Approved partners receive the brief for their categories, everything needed to start sending traffic, and a named contact. Anything that has to change is listed clearly.
04
Launch and review
Volume opens at a level we can both watch while we confirm quality on each side, then grows. Results and any rejections are reviewed on an agreed rhythm.
Predictable settlement, written terms.
What you earn, when you are paid and any thresholds are set in the partner agreement for your categories. We publish none of it here, because it varies by category, channel and volume — and because a number on a marketing page is not something anyone can rely on.
What we will say publicly is the process: terms in writing before launch, statements you can check against your own records, and a stated schedule rather than a vague one.
- Terms in writing before the first click is sent
- Statements you can check, broken down by source
- A stated schedule, not one left to discretion
- A person handles disputes at the partner desk
Publisher questions.
Yes, selectively. Capacity varies by category and channel. If something is closed we will say so rather than accepting traffic we cannot place.
Live links or screenshots of the actual placements, the channels you use, the categories you want and an honest description of volume. One real page tells us more than a media kit.
We aim to reply within one business day and to finish a review within a few days, depending on how many pages are involved and how quickly any requested changes come back.
Yes. Quiet rejection is the single most common complaint publishers have about networks, and it is not something we do. You get the reason so the placement can be corrected.
Yes, though access is given one category at a time. Each has its own creative rules and its own requirements, so each gets its own brief.
Not necessarily, but your own pages give you more control over where the disclosure sits and how the form is designed, which usually means fewer rejections. We will tell you honestly which setup suits your channel.
Send one real page. That tells us more than a deck.
Introduce your traffic to the partner desk with live links, the categories you want and the channels you run. You will get a considered answer from a person, not an automatic approval.